Popups

I've been looking for stuff on the Internet. Gasp. Using a search engine. I'm going to many, many sites i don't usually go to. A ton of them have this annoying and pointless behavior. As the page is loading, i start reading it. I get about two sentences, tops into it. At that point, the entire content of the page is blocked by a popup. Is it an ad? Not exactly. It's a "click here to subscribe to our email list" or some equivalent. But two sentences into their content is not nearly enough for me to decide if it's at all interesting. So this is pointless. By the time i finish reading the content, i should have a better view on it. If i don't get there, the answer is likely "no" anyway. So, why not have a form, not in a popup, but at the bottom of the page, on the page itself? That's the right time. I won't have to dismiss it if i don't want to sign up. Don't get me wrong. I like spam. At least, i like spam if it's the kind of spam i like.